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The scrapbook series : Norton

Scrapbook Series - Norton The Scrapbook series : Norton
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Following on from the popular ‘scrapbooks’ on Triumph and BSA comes this tome, focused on one of the most iconic motorcycles of all time – Norton. Split into 10 chapters, the early ones chart the company’s rise, from modest beginnings to early success, driven by a visionary engineer and designer in James Lansdowne Norton, through early financial uncertainty, company restructure, landmark models and then, in the 1930s, huge racing success. Next, further chapters focus on Norton’s huge contribution (in terms of the company’s size) to the war effort, more halcyon days in 1950s sport, further iconic models (Dominator, Atlas, Commando) before charting the rotary years and then concluding with a look at the current rebirth.

This is all undertaken using pictures from the Mortons Media Group archive, the world’s largest and best photographic collection of motorcycle material, and that coincides with the period Norton was at its peak. Superb imagery throughout illustrates many of the famous models (the 16H, Big 4, ES2, International and F1 to name five of many more) plus many of the men who rode them (Woods, Guthrie, Simpson, Duke, Archer, Surtees, Hailwood, Williams, the list goes on…). Added to all that are an explanatory introduction to each section, picture captions, period roadtests, advertising material and sales literature, which come together to create a fascinating, evocative record of one of Britain’s most famous and successful motorcycle makers. Third in The Scrapbook Series.

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Format: Glossy A4 perfect bound Bookazine
Pages: 132
Colour: Full Colour & B/W images

Sorry - out of stock

Don't forget..
• 1st book in the series:
Scrapbook Series - Triumph
• 2nd book in the series: Scrapbook Series - BSA

SAMPLE:



Introduction

BSAIs Norton the most famous name in British motorcycle history? Well, certainly it’s the best known when it comes to race track deeds and prowess. Norton was a firm founded by a man with a fertile mind; James Lansdowne Norton.

The tradition ‘Pa’ – as he was known by the 1920s – established, of engineering excellence and creativity, set a precedent of talented engineers, designers and developers, who’ve all been associated with Norton. Men like Wizard O’Donovan, Walter Moore, Arthur Carroll, Joe Craig, Bert Hopwood, Rex McCandless, Doug Hele, Peter Williams, Brian Crighton, the list goes on... it’s a rich, proud history of men who ‘did’.

Norton has also long been a company with a somewhat chequered history – indeed, that also dates right back to Pa Norton himself. For example in the 1930s, despite the huge successes Norton enjoyed on the world’s race tracks, with unparalleled, year-in-year victories, the racing was funded by sponsors, rather than all the road-going models Norton should’ve been selling on the back of the race wins. Simply, Norton wasn’t selling many motorcycles, when it should have been.

Despite all that, come WWII and the call from its country, Norton raised its game, producing several multiples of 1930s production as the bombs fell all around. Post WWII, there was more racing success (in truth, never to the levels enjoyed in the 1930s) but with the road-going models also making a fine name – and with great names too, with the Dominator, for example, joining the International and such – then the company again looked on a great footing.

There was a TT win in 1961 but then a move from Birmingham. The Commando ushered in a brave new era, including five consecutive MCN machine of the year awards, while production numbers were also ramped up – but come the mid-1970s, the signs that trouble was ahead were plain to see.

By the 1980s, Norton as it once was, was no more, though there were a few embers and exciting developments, while the ‘rotary racers’ brought British road racing fans back to the track for five-or-so thrilling years. Norton, though, once again floundered and despite a few attempted comebacks – including the V8 Nemesis and a Rotax-powered single to name two – it was from America a recovery seemed most likely to emanate. Those American dreams and ideas have now been transferred to an exciting facility at Donington Park, refined further and as I write, delivery of brand new Commandos is said to be imminent. It’ll be good to have Norton back.

James Robinson, Editor

Don't forget..
• 1st book in the series:
Scrapbook Series - Triumph
• 2nd book in the series: Scrapbook Series - BSA
• 4th book in the series: Scrapbook Series - AJS / Matchless
 


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